Instant SEO Quote and Keyword Costing Tool

If you have identified your target keywords our SEO Quote calculator tool will calculate the cost of each of your target keywords. You do not pay SEO Scotland for any keyword until you rank on the first page of Google for 14 consecutive days. Find out more about Pay For Performance SEO.

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Need Help Selecting Top Performing Keywords

Many companies build their websites before they have properly analysed which keywords will truly get them the visitors to their sites. And by visitors, we don't mean casual tyre-kickers! We mean targeted, focused, motivated buyers. Don't allow your online marketing campaign to fall into this trap.

This is how companies currently design their online marketing presence:

• “Let's have a website built”.
• “Let's get in a website designer”
• “We want a website to help us sell our products”
• “We sell widgets, gadgets and sodits”
• (Some months later) “Our new website is nice, but we aren't getting any new customers”
• “Let's get a SEO company in to get us on page one of Google”
• “It'll be how much? What, just because our coding will need to be redone and we didn't do our keywords research correctly to start with?”

Here's how it should be done:

• “Let's have a website built”
• “Let's get an SEO company in first to sort out our correct keywords”
• “We sell widgets, gadgets and sodits”
• SEO Scotland – “That's fine; we'll build a 300 to 500 keyword list around these terms just to make absolutely sure we are getting the correct keywords that people search for your products under. To do that we will use many keyword sources and drill deep on each till we get a huge list.
• We'll then build you 3 separate PPC campaigns around your specific product and all the keywords we can find for them. We'll then monitor their performance every day and cull the keywords that don't perform or perform poorly.
• One month later (or perhaps less). “So these are the 10 top performing keywords that will constantly drive quality traffic to our site. Let's now build web pages for each of these key terms with a home page pulling it all together.
• We can then bring the search engine optimisers in to fully optimise our site and save thousands on what it would have cost”.

Further Reading: Push Pull Marketing and Keyword Research

Now doesn't that sound better?

Contact SEO Scotland to get your keywords right first time every time and then rest easy knowing you are in the hands of professionals and quality internet traffic is only a few short weeks away.