Pay For Performance SEO

No more up-front SEO payments. Traditionally, the outsourcing of Search Engine Optimisation requires an up front payment to a SEO company before you see any results. SEO Scotland's Pay For Performance service turns that tradition on its head.

Never pay for SEO services until you achieve the rankings you want! What differentiates our SEO services is that you pay nothing, not one penny, until your keywords have ranked on the first page of Google for 14 consecutive days.

SEO Scotland optimise your web site for your most valuable keywords. You only pay when your keywords have ranked on page one of Google for 14 consecutive days. Now that's real risk reversal!

Return Before Investment?

The primary focus of SEO Scotland's services is that you, the client, get results. If you want sales, enquiries, opt-ins or whatever quantifies a result for you, that's what we deliver and you don't have to pay a penny till we do.

See a return before you make an investment. Most SEO companies request an up front payment before they start work. This investment can be as much as 50% of the contract price and it could take six months or more before any return is realised:

  • You only pay for keywords that have ranked on the front page of Google for 14 consecutive days.
  • You get a return before you have to make any investment

Is Your Website Suitable

Pay For Performance SEO represents incredible risk reversal. We take the risk, you only pay for results. However, there are 3 quality checkpoints that have to be met in deciding whether your website is suitable for our Pay For Performance SEO Service.

  1. HTML code must validate as standards compliant.
  2. The domain is a minimum of one year old.
  3. The site is indexed by Google.

Anyone who knows anything about SEO can see we are 'cherry picking'. That being said, if you have taken the time to do things correctly the above criteria should be easily achievable and will greatly simplify the SEO Process and reduce costs.

Standards Compliant HTML

Web design standards have improved greatly over the last few years. Today, most professional web designers are capable of producing aesthetically pleasing web sites that are standards compliant and follow accessibility guidelines.

This greatly simplifies the work of the optimiser. By adhering to standards, not only does your website and information become accessible to people with disabilities, it also becomes accessible to search engines.

You can check if your web pages validate at http://validator.w3.org/

What to do if your pages are littered with errors. Your first option is to contact your web designer and ask them why they sold you a lemon. Request they fix the errors at their expense. Even if your site uses a CMS system or shopping cart the likelihood is that it runs from templates that can be easily updated.

Tried the previous option and got nowhere. SEO Scotland can undertake this work for you prior to commencing with the Pay For Performance SEO service.

Google's Accessible Web Search favors accessible sites. Although this service is still in a beta, it is expected that such technology will be used in the main Google search in the near future. Future proof your website rankings by creating standard compliant web pages.

Try Google's Accessible Web Search

Domain Age

Older domains get a significant edge in Google rankings. A website’s age is a major ranking factor that helps search engines distinguish between throw-away domains used by spammers and legitimate businesses that are here for the long term.

Your website is new and your domain has only been recently registered. If the domain was registered for five years or more we might still consider the site.

The Google Index

The pages that you wish to optimise must be indexed by Google. To find which pages of your site have been indexed type the following into Google:

  • site:mydomain.com
    returns all indexed pages including those of subdomains
  • site:www.mydomain.com
    returns all indexed pages excluding those of subdomains
  • site:subdomain.mydomain.com
    returns all indexed pages of a specific subdomain

There could be many reasons why pages are not being indexed. Problematic URL's, poor site structure and navigation and a lack of back links are just a few of the issues that can cause spidering problems. This is a problem that can be easily resolved prior to commencing with the Pay For Performance SEO service

What to do now:

If you want page one positions on Google and would prefer to pay for them once they have been achieved request a no risk no obligation SEO Quote that outlines your route to the top of the search engines.

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