Pay For Performance SEO - Dont Pay Till You Rank

Traditionally, SEO companies have based their prices around a 'time on task' model. One notable problem with this approach is time and effort don't necessarily equate to results or value. Pay For Performance SEO, on the other hand, is a value-based model which means website owners only pay for results once they have been successfully achieved.

Guarantees of rankings are frowned upon by SEO companies and Google warn about SEO companies offering such guarantees. Yet SEO can carry a hefty price tag, especially if you are targeting terms in competitive markets. With no guarantee, high investment costs and little recourse if your SEO company fails to deliver it’s hardly surprising that companies are nervous about investing heavily in organic SEO.

How does Pay For Performance SEO Work?

1. Website Audit

The purpose of an audit is twofold. First it acts as gap analysis that assesses a websites actual performance (benchmark) against potential performance (campaign goals). This is an important step in identifying the level of optimisation required to move a website from where it is now to where it needs to be. This analysis is not restricted to your website, it is necessary to analyse the optimisation efforts of competitors in order to understand the level of optimisation required to compete effectively.

Furthermore, the Audit identifies and addresses any technical issues that could adversely impact the ability of website to achieve the desired goals. This involves an exhaustive analysis of hosting and server-side issues, canonical issues, problematic URL's, site architecture and navigational elements, Meta data, pagination, page structure, coding issues and back-links.

2. Pay For Performance Strategy Document

From the information gathered it is possible create a strategy document that covers the project from end to end. The strategy document defines a unique set of Key Performance Indicators and quantifiable milestones that act as a road map leading to the successful achievement of your project goals. Milestones are specific, measurable, achievable, realistic and trackable.

There are many ways to quantify results, therefore there are many ways to strategise a pay-for-performance SEO project. Whether the goal is to improve rankings, sales, enquiries, opt-ins or whatever represents a successful outcome for you, that's what Pay for performance SEO ultimately delivers. The strategy document outlines a step by step program of work that explains in plain english the techniques and tactics that will be used and our reason for using them.

Is Your Website Suitable

Pay For Performance SEO represents incredible risk reversal. We take the risk, you pay for results. However, there are 2 quality checkpoints that have to be met in deciding whether your website is suitable for this Service.

Checkpoint 1: Domain Age

The domain must be a minimum of one year old. A website’s age helps search engines distinguish between throw-away domains used by spammers and legitimate businesses that are here for the long term. If your domain has only recently been registered, we may still be able to work with you if the registration was for five years or more.

Checkpoint 2: The Google Index

The pages that you wish to optimise must be indexed by Google. There could be many reasons why pages are not being indexed. Problematic URL's, poor site structure and navigation and a lack of back links are just a few of the issues that can cause spidering problems. This is a problem that can be easily resolved prior to commencing with the Pay For Performance SEO service

What to do now:

If you want page one positions on Google and would prefer to pay for them once they have been achieved request a no risk no obligation SEO Quote that outlines your route to the top of the search engines.