SEO and Web Copywriting Training Course 7th August

Course Title:	Copywriting For The Web Masterclass
Date and Time:	Date To Be confirmed
Venue:	To Be confirmed
Venue Contact:	To Be confirmed
Price:	£350
	Price includes tea and coffee breaks throughout the day and a two course lunch served in the hotel restaurant.
Course Trainer
	Rebecca Kelley Rebecca Kelley is a search marketing consultant and the site manager for SEOmoz.org, a Seattle-based Internet marketing company that provides SEO and SEM resources, tips, and tools to search marketers worldwide. Rebecca manages and creates much of the website's content and also provides consulting to clients in the form of site reviews, content creation, copywriting, link building and link bait, viral marketing, social media marketing, keyword research, and more.

Agenda

7:00 – 8:00 am: Registration and Coffee/Tea
8:00 – 8:30 am: Intro to SEO and How Copywriting Fits In
8:30 – 9:30 am: Keyword Research and Assessing the Competition
9:30 – 9:45 am: Coffee/Tea Break
9:45 – 10:45 am: Website Copy: What Works and What Doesn’t
10:45 – 11:45 am: Optimizing for Ranking Factors
11:45 – 1:00 pm: Lunch
1:00 – 2:00 pm: Copywriting Tips for Different Website Sections
2:00 – 2:15 pm: Coffee/Tea Break
2:15 – 2:45 pm: Press Releases, Newsletters and Email Marketing
2:45 – 3:15 pm: PPC, Landing Pages and Ads
3:15 – 4:15 pm: Blogging Strategies Both Big and Small
4:15 – 4:30 pm: Coffee/Tea Break
4:30 – 5:30 pm: Viral Marketing and Social Interaction

Copywriting For The Web

Copywriting is a term used to describe words that are designed to persuade and motivate the reader. That motivation could be to buy a new computer or sign-up to a news letter. So, do the words on your web pages motivate your target customer to buy? More importantly, do they motivate them to buy from you?

Learn How To Write For Humans and Search Engines

Learn how to write web copy that grabs the attention and piques the interest of those who read it. Learn how to integrate keywords within the copy without resorting to keyword stuffing or disturbing the naturally flow of the piece.

Internet users seek instant gratification and will quickly navigate away from a page if they are not immediately satisfied with its contents. Alarmingly, the decision to leave can be made within a matter of seconds.

Who Is This Course For

This web copywriting course caters for a diverse selection of people of all ages and backgrounds. Most students fall into one of these categories:

Business Owners
Marketing/advertising consultants and agencies
Part of a in-house creative or marketing team?
Web designers and developers

What Will You Learn

Writing for the web is different from writing for traditional media. Attention spans are limited and you have just a few short seconds to 'engage' the reader. Learn to write attention grabbing headlines and effective calls to action that encourage the reader to complete the goals you have set for them.

Training in web copywriting will help you to: