Competitor Research and Analysis

Even if your web site is providing a steady of stream of enquiries and sales you could still be losing out to competitors simply because they have found more suitable keywords for the kinds of products and services you sell.

At its most basic level our competitor analysis report lists the keyphrases your competitors are targeting and the rankings they have attained across Google, MSN and Yahoo. Even at this basic level the information can uncover lucrative niche terms and new routs to market that a competitor is successfully monopolising.

Competitor Research

Competitor Research: Future Threats

Competitor Research should also take into account future threats. These are websites that might not be considered competitive at present but show all the signs of being major players in the future. This group of sites are usually recent entries to your niche and can provide a rich source of original ideas, USP's and strategies.

This intelligence gained through Competitor Research gives you the opportunity to react to a threat early rather than fight for parity after a competitor has gained the upper hand.

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. Sun-Tzu - 400 BC

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