What Is Google Instant
Google Instant predicts and dynamically amends search results by taking partially typed queries as a cue. For example, as someone searching for ‘Glasgow Hotel’ begins to type, Google will try to predict the rest of your query. By the time you type ‘Glas’ results are honing in on the word ‘Glasgow’, and by the time ‘Glasgow Ho’ is entered the listings are perfectly targeted.
If, as in the above example, you were searching for ‘Glasgow Hotel’, then Google Instant’s predictive capabilities will get you there a little faster. At no point up until ‘Glasgow Ho’ was entered were any of the results relevant or tempting. A small gain in speed perhaps for the individual however Google estimate that collectively we will save 11 hours spent searching every second. Google’s Marissa Mayer, estimates Google Instant could save 350 million hours of search time over its first year.
What Impact Will Google Instant Have On Search
Rather than typing and entering a full search query into google only to find the results were not exactly what you were looking for, Google Instant allows searchers to tweak and tailor their results as they type. This represents a fundamental change in the way that search engine users will search, in essence the search query itself has become dynamic.
What Impact Will Google Instant Have On SEO
Any enhancement that improves the search experience should be embraced by the SEO industry. That said, It might still be a little early to use enhancement and improvement when talking about Google Instant. One thing is for sure though, its now a slightly different landscape, one where feedback is given from the first keystroke of a search and feedback alters behaviours.
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