Usable Web Design

Your website is an important source of information for potential and existing customer. As the information provider you are responsible as to how your visitors receive and perceive that information and that the information satisfies their immediate goals rather than those of your organisation. This is the fundamental principle behind usable website design.

But there is a rub, your immediate goals may be different to your visitors. Before your organisations goals can be achieved, whether that be generating enquiries or sales, the website has to first answer visitor questions and concerns.

Answer Visitor Questions and Concerns

Each visitor to your site is a potential customer, a consumer of the goods or services that you provide, their immediate needs are best served by answering questions that are important to them:

• Is this company trustworthy?
• Are they any good at what they do?
• Will they get the job get done on time and within budget?

Inform In A Way That Enhances User Experience

Achieving a good user experience doesn't happen by chance. It starts by identifying the different groups of people who will visit your website, evaluating the range of goals they will have, and structuring information into logical paths that help them achieve their goals in the minimum number of clicks.

The paths should initially address your visitors immediate needs by answering their questions and concerns then steer them towards completing the goal or call to action you have set out for them:

• Identify the different groups of users who will visit your website
• Determine what each of these groups wants to achieve on your website
• Provide the information and resources they need to achieve this (within a logical structure)

From this information you will then be able to work out what pages to include on your website and how these pages are connect.

Get Started Today

If you require an effective online presence our Pay For Performance option means you pat just 50% of the web design price with nothing more to pay until your website ranks on the front page of Google. Contact SEO Scotland Dot Net.